the new phone

When Apple first introduced iPod, many in the industry said that the price for the mp3 player,
at the time it was $599 when many others were $100~200, was too much to justfy. All naysayers predicted, in harmony, that it was doomed to failure, not to mention a lot of skepticism on the part of tech pundits and those who claimed to live on the bleeding edge of technology. Well, after more than 5 years of its existence, there is not a person in the world who denies the success it has had.

With the iphone, no doubt the same people will once again find it difficult to see the viability of the phone on the market, Apple has created a new market. It is not going after the PDA/smart phone maket, rather it is merging two fields, that of multimedia and communication, to creat a unique market that was not there before.

What Apple is good at, and no one doubts this, is making the techonolgy friendly with the users. Not one industry is good at this or better than Apple. What sold millions of ipod is not its physical and visual design, although you cannot neglect its appeal, not at all, but it's the way all that thchnologies are seamlessly combined to give users an experience they would otherwise not get from any other similar gadgets. That's what Apple is good at and that's what sold ipods to millions of users.

The biggest misunderstanding the technology industry has had for many years is not that there has not been many new and innovative technologies, but rather, the new techonology was not available to users in the form of "user friendly" design. I hope other phone manufacturers take a note of this.